Canadian Marketing Association (CMA)

Modernizing the face of Canadian marketing

The Canadian Marketing Association’s (CMA) completely redesigned and refreshed website places a premium on user engagement and experience, while focusing on quality content provided by CMA members, councils, committees and strategic partners. The new-look website delivers a more consistent and intuitive experience that enables the CMA to effectively communicate with its members and marketers. The CMA helps shape the future of marketing in Canada by building talented marketers and exceptional business leaders, and demonstrating marketing’s strategic role as a key driver of business success.

Creating the ability to communicate effectively

The challenge lay in taking the existing website, and revamping it to be more engaging and modern, while focusing on quality content provided by CMA members, councils, committees and strategic partners.

The website would be completely redesigned to best utilize content provided by members and present it in an attractive, and easy to use manner. By making a mobile and desktop site we enable users to interact with the website whenever and from wherever they chose. Added features were incorporated that would enhance the overall user experience and demonstrate the value that the CMA delivers to its members.

CMA website

Unveiling a new look and a completely enhanced experience

The revamped website delivers a more consistent and intuitive experience that enables the CMA to effectively communicate with its members and marketers. Designed in both desktop and mobile versions, the new-look website is more streamlined, engaging, and modern than its predecessor. It offers a truly exciting user experience to all members, past activation attendees, and prospective members. CMA members can login to:

  • Create their own personalized MyCMA homepage tailored to their interests and preferences
  • Organize and save website content to MyBinder for later viewing
  • Receive access to exclusive members-only content

CMA responsive website

Now there’s something for everyone

The new-look CMA website delivered a far better member experience, with information and tools which members could avail of to help grow their businesses. Members could:

  • Watch a video of a Canadian marketing thought leader
  • Read a blog or new perspective piece
  • Download a whitepaper, article or regulatory briefing
  • Register for a conference or education program
  • Purchase a marketing intel fact book and other resources
  • Share a relevant comment, asset, article or event
  • Connect a new contact or engage on our social media properties
  • Contribute a perspective or your time to get involved with CMA

www.the-cma.org

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