Coaches Association of Ontario

Better functionality and a refreshed design

With an improved look and feel, the Coaches Association of Ontario’s (CAO) new website reinforced their brand messaging throughout, and better represented them as an organization. The enhanced functionality meant that the CAO could now capture data, and create surveys easily and more efficiently. The ability to process payments enabled the CAO to dispense with third-party services, thereby leading to significant savings. The Coaches Association of Ontario (CAO) is an independent, nonprofit organization founded in 2002 to provide coaches with representation and recognition.

Give them more of what they need

The challenge was to update the website both visually and functionally, in order to make it more relevant to users. It needed to be easy-to-navigate and able to process payments, so that the CAO could cut costs by taking care of this themselves.

The new website would be an easy to navigate, modern design with a fresh look and feel. Content would be properly curated and a well-organized area created where it could be easily accessed. A payment model would be built that would enable the CAO to accept and process payments.

CAO Website

A new online presence that delivers an enhanced experience

The new website better represented the CAO as an organization, with their brand messaging reinforced throughout the website. An upgraded CMS allowed for easier content insertion and improved navigation. Content was reorganized to make it easy for users to find what they were looking for. A module was included to handle payments, thereby eliminating the need for a third-party option.

A total digital makeover leading to improved user satisfaction

With the launch of the new website, the CAO immediately experienced a significant drop in calls by users asking for support when searching for content. Also, they could now capture data and create surveys easily and more efficiently than with their older system. The ability of the new website to process payments enabled the CAO to dispense with third-party services, thereby leading to significant savings.

www.coachesontario.com

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